“Pain is temporary. Quitting lasts forever.”
― Lance Armstrong, Every Second Counts

Lance was wrong when he wrote that “Quitting lasts forever”.

Nothing lasts forever.

In the classic fairy tale, the main characters go on to live happily ever after. Religions put out the lure of everlasting bliss for their believers. Enterprising sales people sell the promise of everlasting youth and when this fails, it is everlasting memories…

You can buy everlasting life by joining the ‘Alcor Life Extension Foundation’ – the world leader in cryonics… using ultra-cold temperature to preserve human life with the intent of restoring good health when technology becomes available to do so.

But when the iphone 5 makes its much anticipated appearance, there will be a herd of followers who will ditch their transient iphone 4s to play with the new model. The iphone lovers do not want their phones to last forever. This is not a reflection of the new generations or the fast times we live in. It is a reflection of the flow of nature.

Every story has a beginning and an end. Your web browser has a ‘refresh’ button. Today must end for tomorrow to begin…. And so one day we will have to die so that we can be ‘reborn’.

If:

• Your new car got scratched;
• You have multi millions (or just a hundred) in your bank account;
• You have just found true love;
• You just got married;
• Your life is pure shit or pure bliss;
• You are leading in the footy tipping competition;
• You are stuck in a traffic jam;
• You suffer the ultimate embarrassment.

Don’t worry or get your hopes too high. It won’t last…